Reliance Communication has launched 'Classic 732' at a price of Rs 999, the lowest in Indian market. Earlier in May, the company had launched the Classic monochrome phones at a price of Rs 777.
The taxman wants the mascot, which will be used in all communications and publicity purposes of the department, to be 'captivating' and 'inspiring', particularly to the young and future taxpayers.
Ikea not ready to open first India store yet, postpones launch to August 9. Around 45,000 visitors are expected at the store on the earlier launch day.
'In India, the impact will be less than 1% of employee headcount.'
Or is all of media being re-invented, asks Ajit Balakrishnan.
Experts pick the most effective advertisements of the year.
The airline re-built the flight schedule and refunded passengers.
Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports.
The call to make brand ambassadors accountable has rattled filmstars and sports stars.
Market sources said that RCom has made an initial commitment to invest between Rs 25-30 crore.
Nestl is facing its worst crisis ever. Can it learn from its peers?
The Symbiosis Institute of Business Management invites applications for admission to its two-year full time management programmes.
If Walmart is spinning success stories of Indian manufacturers in global markets, Amazon is taking 'Make in India' to the world, bolstered by its 'Global Selling Programme'
The national calamity response force, NDRF feels it is time that citizens are "trained" in combating both man-made and natural catastrophes.
According to the Sovereign Brands Survey, conducted by research and communications strategy consultants Hill & Knowlton and Penn Schoen Berland, Egypt, Germany, Brazil and China are among the most familiar and the most favourable.
Having entered the mass segment in India with its compact range, comprising the Etios and the Etios Liva a little over a year ago, the campaign marks its first major attempt to communicate to the masses.
Amazon's pantry division across 29 cities in India helps sellers sell FMCG products on its platform.
Every year, marketing and communication giant JWT surveys the markets around the world to spot the following year's trends. Here's a snapshot of the trends it has spotted for 2012.
The mobile phone manufacturers are planning to plead with the government that the new rules suggested by the DoT could leave them with no option but to stop introducing new phone models in the country if the stringent rules are eventually approved.
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.
'While Modi is undoubtedly the star of the show, the online sphere has found in Modi the champion to re-engineer what it means to support the right.'
David Brown, the world's fastest totally blind sprinter, has been accompanied every step of the way by his guide Jerome Avery but the coronavirus outbreak has forced them apart for the first time in six years of training and racing together. Many runners can continue training more or less as usual in this time of social and physical distancing but it is not so easy for those without sight, who run in tandem with their guide, their adjoining hands tethered by a 30cm (12 inch) band.
Private insurance firms say, over the past few years, they have been investing on digital technologies to reach semi urban and rural areas.
The Nobel follows a line of mighty brands that have bent low to kiss the feet of the popular, says Itu Chaudhuri.
Hindustan Petroleum Corporation Limited, India's second largest public sector oil company has signed up fast bowler Zaheer Khan to endorse its lube brands.\n\n
An internet-calling application, which was developed and hosted on anonymous servers by a team in Pakistan for the Inter Services Intelligence, is now being used by the LeT, IB sources said.
With Pakyong now usable by AN-32s, the Indian Army can quickly move soldiers, weapons and supplies to this highly sensitive sector, which includes flashpoints like Doklam, Nathu La and the Siliguri Corridor.
The introduction of the two new products is an indication of the importance of India as a market.
Responding to Trump's tweet labelling the leading social network platform "anti-Trump", the Facebook CEO and founder said the social media platform had tried to be neutral in the US elections.
Many corporate brands change their logos with time to keep pace with their changing business.
Oyo has recently undergone large-scale corporate restructuring, setting up several subsidiaries and bifurcating operations globally.
The Supreme Court on Wednesday directed the management of Gujarat Cooperative Milk Marketing Federation (GCMMF), that markets its products under the Amul brand, to "maintain status quo" on the issue of removal of Vipul Chaudhary as its chairman.
Infosys needs to be more innovative and disruptive with its product and services, keeping its focus on growth.
Like last year, this year too smartphones dominated the most successful launches taking the top three slots, with two auto brands completing the top 5 line-up.
Google is followed by Sony India who won the runner-up position.
Samples of Mother Dairy milk last week were found to be contaminated.
Industry body CII has asked the governments of Delhi and Rajasthan to reconsider their decisions to scrap the FDI policy for multi-brand retail as such investments would help create millions of jobs and benefit consumers.
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